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Steph Curry's Sponsorship Journey from Under Armour to Li-Ning

September 11, 2026 Alex Marquardt

I have always known Steph is a champion. He knows how to win. He had one of the greatest Olympic moments of all time and his dynasty with the Warriors will not soon be forgotten. But last year, Curry walked away from Under Armour and had done something that I don’t think any NBA athlete has ever done. He could have worn any shoe on the market, and last year he tried on more than a few. Let’s get into it.

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Tags Steph, Steph Curry, Li-Ning, Golden State Warriors, Under Armour
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