Props go out to adidas and Larry June on their new official collaboration with the Adistar Control 5. To roll out some of the photography on the same week that the Super Bowl touched down in The Bay was a straight chef’s kiss to everybody watching. The first piece of content that hit me was the boxes of sneakers riding shotgun as Larry stacked more inside the whip. Then he shuts the door, gets in, and drives off in his silver Ferrari. all you can say after seeing that is…. #numbers.

While Super Bowl commercials will cost you a cool $8M, some grassroots marketing by adidas and Larry June in his bay background cost far less and have the chance to connect with the very community and streets where Larry was raised. Super Bowl parties will go down today and while everybody will talk about the excitement watching the commercials, any of you actually watching the game will totally be on your phone seeing what other people are doing… so that $8M Super Bowl commercial just doesn’t hit like it used to right? Nope… it doesn’t.

Will I buy the Adistar Control 5 x Larry June combo when they drop? I really don’t know but I will tell you this… I am watching… I am seeing… I am listening… Larry has been on the craziest run and to see him align with adidas and for adidas to align with him it means something… it means you might need to watch… if you were Larry June and adidas wanted you for this marketing plan, you are for sure trying to attach a mixtape or an album to this drop right? How would you not?? So yeah, maybe I won’t be buying the kicks but I could be down for a adidas cassette tape? an adidas vinyl? Is your mind taking you to these opportunities or did you just hit the smash button like 130K others over the last few days because sh*t looked cool?

That orange keychain though???? Cmon…

The farmer’s market bag to hold your shoes but you could also bring it to the farmer’s market with you? Look at the paper inside of the box…. This is all around dope… Good job Larry.