This month I catch a social media post about an event at Gila River Casino. The post is for “The Collection by Gila River”. The post describes the event as a “sneaker lover’s dream”, so they had my attention. The Collection is described as an event to discover the history and artistry behind each pair from Mike Bibby’s personal collection. The highlights of the event include iconic Jordan Brand collaborations from Bibby’s collection that span decades with rare, limited edition releases and exclusive colorways straight from the vault. So of course I had to check it out.
Read moreNike’s 2025 Sneaker Heat: Jordan 1 Banned, Book 1 Forrest Gump, Galaxy Foam & More Must-Cop Drops
Nike is making 2025 a year to remember for sneakerheads. From Devin Booker’s Book 1 drops in exclusive colorways to the return of the legendary Jordan 1 "Banned" in a hyper-limited 10,000-pair release, the hype is real. We also got the Galaxy Foamposite, the surprise Wizard of Oz SB Dunk variant, and a back-to-back Jordan 1 drop that shook the game. Are sneaker retros making a comeback, or is Nike flooding the market? Let’s break it all down.
Read moreThe Future for Nike Is Bright - Elliott Hill in as New CEO
Some of us have been in the sneaker space for a long time. I am grateful for the days of sitting outside of shopping malls with like-minded sneakerheads as we waited for the sun to come up and Foot Locker to open. Here in Arizona, it was always Metrocenter. If I couldn’t snag the new Jordans at Foot Locker, I would take the escalator up to Champs. But some mornings, your size sold out before you got to any of the registers. And if they did, you had to drive home to crack open the Yellow Pages (some of you might have to google that one) and call other stores to find out what sizes they had in stock. If Chris-Town Mall had the size, I jumped in the ’84 Honda CRX and drove across the valley to pick em up.
Read moreShady's Back, Tell A Friend
In 2002, I see a poster for the The Eminem Show and Marshall has on a black Jordan tank, Nike beanie, grey sweats and pair of Jordan 3 True Blues that popped right off the paper. The look is a big departure from the white tee, jeans and bleached hair that most fans would connect with him just a few years earlier. This is a year before Marshall would officially collaborate with Nike and three years before he would become the first rapper to ever collaborate with Jordan Brand. Em certainly wasn’t the first rapper to sign with a sneaker company, but his contribution to sneaker collabs is right up there with Travis and Ye
Read moreWHAT'S IN THE BOX?
What’s in the box? Really depends on what you’re talking about but if we’re on the shoes tip, it’s these Fruity Pebbles’ kicks. Too damn fly… Fruity Pebbles with an ice cream paint job? Shout out to Gucci and shout out to Nike. Dope collabs all over the place. Check out some of these crazy releases from Nike and the out of the box thinking they’ve had on the collab tip. Straight butter….
Read moreBEST SNEAKERS IN MOVIES
"What’s your favorite sneaker? can be just as hard to answer as what’s your favorite movie? But what if we shake things up and ask…what’s your favorite sneaker from a movie?!??!
Read moreWHAT KICKS YOU ROCKIN THO?
I always like showing up to parties with my homies just to see what gear people are rockin. There are some friends where I get hyped pre-party wondering what pair a certain homie will be wearing. Some show up with a crispy white tee while others flex with their kicks. I’m a bit inbetween and you can tell how I’m doing financially by what I’m rockin to the BYOB. New kicks on? Flex szn… The same kicks from ‘17? Struggle szn. But I’m here to see my homies up and be there for them when they’re down. Here’s an article for those that are creepin on ah come up.
Read moreTHE DEVIN BOOKER SIGNATURE SHOE
Big news for AZ sneaker heads. Devin Booker has signed an extension with Nike through 2029. The six year Nike extension continues the success he has had both on and off the court these past two incredible years. Arizona fans know what Booker means to the franchise. But what does he mean to the league and to the legacy of NBA greats. If you go to a Suns game, one name stands out above all else… It’s D-Book and the announcement of him coming out with a signature shoe has the valley of the sun’s streets buzzin….
Read moreAIR: COURTING A LEGEND
How do you decide what brand you spend money on? My brand loyalty runs deep and I’m opening the pockets for my man Michael Jordan. This is a story about the Jordan posters on my childhood walls, the frequent trips to Blockbuster to pick up those Jordan VHS rentals, and the songs I love that reference the GOAT. With Air dropping in movie theatres this week, I’m shining up all my banger J’s to stunt on all of y’all!
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